PURPLE WAVE GROUP'S CORE SERVICES
Strategy
and Planning
A business strategy is the means by which it sets out to achieve its desired ends.
- Brand
- Audience
- Digital business
- Digital landscape
- Technology
- Competitor analysis
Ensuring a solid taxonomy will give you a foundation to grow and create relationships within your content that are relevant and useful for all your audiences.
- Taxonomy audits
- Taxonomy plans
- Taxonomy development
- Implementation
Content
Optimization
Your content is your voice to the world. We help ensure your message is getting heard by the right people when they need it.
- Content audits
- Gap analysis
- User experience
Search Optimization
Search is a main driver for how your audience finds you. We offer:
- Search Engine Optimization
- Voice Search Optimization
- Google AdWords Certified Experts
Success Metrics
Measuring results to know the work you are doing is important.
- ROI metrics
- Report development
- Executive/leadership communication strategies
- Impact measurement
Technology / Vendor Audit
We are able to navigate the sometimes crowded digital vendor landscape and provide much needed guidance.
- RFP Development and process
- Technology and vendor review and assessment
- Contract negotiations
- Support review and optimization
ADDITIONAL SERVICES
Education & Training
Contact us about having Purple Wave Group lead a training session for your marketing team, leadership team, or any team interested in learning more about digital healthcare marketing.
Website Development & Hosting
Purple Wave Group builds, provides maintenance and hosts multiple small business websites. Reliable, full-scale website hosting is available from Purple Wave Group. Contact us to learn more.